M4GE

Network

M4GE Network is a studio that aims to accelerate the world’s adoption of Blockchain technology. They are consultants, marketers, and developers, working hand-in-hand with artists and businesses to help them realize their vision in the Metaverse.

In order to accomplish their goals, they needed a complete rebranding and a new website. The new branding had to reflect their unique position as learned experts in the Blockchain ecosystem.

Identity
UX/UI
Web Dev

Many elements had to be revisited in order to ascend MetaBitBroker to a whole new level. The brand name was updated to better represent their vision and identity. The logo was simplified, with runic lines to convey the idea of ancient knowledge and the mystical feeling of entering a new world, the Metaverse.

m

a

4 g

e

/māj/

A magician or learned person.

The five steps of design thinking

1

Exploration

Challenges, background, research on trends, competitive analysis.

2

Analysis

SWOT analysis, company goals, target audience, brand personality and tone = brand strategy.

3

Design

Brand name, digital logo, visual identity, brand personality, website mockups.

4

Iteration

Frequently touch base with client for revision and feedback over brand identity and website design.

5

Delivery

Final brand guidelines and website launch.

BEFORE

The initial challenges: the company name was too long and complicated; the brand lacked a clear identity and a consistent message; the website was neglected and didn't communicate their expertise.

We decided to focus on their strengths: industry knowledge, a flourishing technology, and a strong reputation from previous clients.

AFTER

The new website highlights the synergy between their established expertise and future technologies. The color palette was updated to be punchier, and the typeface developed to improve readability and brand consistency.

We chose to use 3D wireframes and moons to represent the Blockchain technology and the interconnected nodes that make up the M4GE Network.