Food

Tank

Food Tank is a non-profit organization that focuses on promoting sustainable food systems and nutrition.

I decided to redesign Food Tank's logo and brand identity to clearly reflect its mission by incorporating elements of sustainability, food justice, and nutrition.

The new brand identity is showcased through street banners and other marketing material for its next event or conference.

Logo
Identity
Packaging

TOOLS

TYPE

DATE

Case Study

SOURCE

Mar - Apr 2023

Sketch App, Adobe Photoshop

100 Logos before 8AM

VISION

"We’re building a global community for safe, healthy, nourished eaters. We aim to educate, inspire, advocate, and create change. We spotlight and support environmentally, socially, and economically sustainable ways of alleviating hunger, obesity, and poverty and create networks of people, organizations, and content to push for food system change."

LOGO

The main elements for new logo the hand holding a carrot, symbolizing the brand's commitment to food justice and nutrition, and a "tank" of stylized vegetables growing in soil, representing sustainability.

Bright colors reflect the freshness and vitality of healthy food.

The font is consistent with the logo and incorporates the same simple elements used in the logomark, such as circles and squares.

The overall effect is simple and modern, with a clean and uncluttered design to convey a sense of simplicity and sustainability.

OUTREACH

I imagine that the organization would use various communication channels, such as social media, newsletters, and events, to raise awareness about sustainable food systems and nutrition.

To represent possible marketing solutions, I've designed how the new logo would look like for a hypothetical Summit.

Food

Tank

VISION

LOGO

OUTREACH

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