I developed the brand for a Smoothie Company, Vida Smoothies, as a personal project for DesignLab Branding course. It was envisioned as a lifestyle product that aims to help the transition from single-use plastic to reusable containers.

While climate change threatens our environment, the need for sustainable products is becoming more imperative. The shift of consumer demand towards greener, healthier products inspired the brand's direction.

Vida's brand is intended to invoke feelings of lushness, refreshment, relaxation, and sustainability.